New Cloverfield Poster

I know the rest of the world and our alien buddies have probably reported on this, but check out the cool new Comic Con poster for Cloverfield, a.k.a. 1-18-08. Pretty cool, though I must say it is almost too refined for what we've seen of the J.J. Abrams movie. After all, it's all handheld camera, right? So why does the poster look like some $150 million production?