The Invasion movie poster - and why no marketing?

The Invasion, starring Nicole Kidman and James Bond... er, Daniel Craig... hits theaters in August, so why the hell has no one heard about it? I saw the movie trailer online and it was pretty good (though I'm still not decided on whether the movie will be effective or not), but I haven't once seen the previews at theaters. I've gone to nearly every movie this summer, and I haven't seen anything marketing this movie whatsoever. Is it lack of confidence from the studio, or did they just forget about The Invasion?

I went and watched Transformers last night, and aside from a preview for the J.J. Abrams-produced Cloverfield, the previews were full of stupid comedies and other movies you wouldn't expect to be previewed at an action film. Why not show The Invasion here? Seems like a perfect time to do so...

Anyway, the studio finally released the movie poster to the Internet (still no signs at theaters, though), and I can say that I'm extremely underwhelmed. Nicole Kidman looks like she's been pulled out of the 1950's version of The Bodysnatchers, and aside from the title, the movie looks like some old school thriller. Is this not about aliens, or zombies, or something of the like?

I think the marketing department is blowing it on this one...