A new photograph of people running in the streets has been posted on 1-18-08.com, the official site for the mysterious J.J. Abrams monster movie coming to theaters on that date. The picture really isn't very exciting, but to cash in on the hype for Cloverfield, I'm blogging about this movie.So is it Godzilla? I don't think so, but it's still a possibility. Apparently, those rumors keep getting shot down, but there is so much mystery around this film that you can never be sure.
Regardless, whatever it is, J.J. Abrams (who is producing, not directing) is essentially making life harder for himself. The marketing approach for this movie is great so far, but as we saw with Snakes on a Plane, Internet hype isn't enough to make a movie bankable. More importantly, with the buzz so strong, he's going to have to deliver one kick-ass movie to meet expectations.
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