As I found myself sitting gracefully in a newly renovated Crossroads movie theater in Bellevue, WA last night, preparing for the onslaught that was to be 300, the powers that be presented us, the audience, with the second full movie trailer for Spider-Man 3. Gone was the cheesy patriotic beginning the first trailer started off with, and gone was much of the sappy relationship issues. Sandman isn't shown once...
No, this second full movie trailer (which I can't find online as of yet except in low-quality YouTube format) for Spider-Man 3 presents with two villains, the Green Goblin, and, more importantly, Venom. The trailer is serious from beginning to end, and starts off with Topher Grace (Eddie Brock/Venom) going into a church and asking God for help... to kill Peter Parker. That sets the stage for what is to come, and we finally get to see Venom in all his glory.
Basically, this is the way action movie trailers are meant to be. The setup is fabulous, the action looks intense, and it gives the fanboys exactly what they need to wet their whistles. The marketing team for Superman Returns should pay attention to how you build hype for a superhero franchise...
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Venom, Hobgoblin, and Sandman. Whoa, that's gonna be intense. I just wonder if they'll have enough villains for Spiderman 4...
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