Blades of Glory DVD release party... in Second Life

Okay, I'm shameless, but at least I admit it. I normally don't promote things like this, but I get a review DVD copy out of it, so I'm going to sell my soul to the devil and do it anyway. At least it's for a good cause - starving African children - or something along those lines (and no, it's not actually for starving African children).

Paramount Home Entertainment is celebrating its August 28th DVD, Blu-ray and HD DVD release of the hit Will Ferrell and Jon Heder skating comedy Blades of Glory with a week-long celebration that will take place simultaneously in 12 skating rinks within Second Life. So, who cares, right? Well, if you are a Second Life junkie (I'm not - I don't understand Second Life personally), this is what Paramount is offering:

Visitors to the party will be able to don free virtual replicas of the outrageous costumes seen in the film, as well as ice skates that will allow avatars to perform signature Blades of Glory moves on the ice in singles or pairs. Users who skate at all 12 rinks during the week of August 24-31 will be entered into a prize drawing in which the grand prize includes 10,000 Linden dollars, a gift certificate to a sporting goods store and a Blades of Glory DVD. Second and third prizes will be 1,000 Linden dollars and a Blades of Glory DVD.

And here's a bit more from the press release:

Blades of Glory stars Will Ferrell and Jon Heder as rival skaters forced to compete together as a pairs team in order to return to the ice. The sensational send-up of the world of professional figure skating also stars Will Arnett ("Arrested Development"), Amy Poehler (Shrek The Third), Jenna Fischer ("The Office") and Craig T. Nelson (The Family Stone) and features appearances by real-life skating stars Scott Hamilton, Nancy Kerrigan, Dorothy Hamill, Brian Boitano and Peggy Fleming. The Blades of Glory DVD, Blu-ray and HD DVD presentations feature an avalanche of bonus material including "Return to Glory: The Making of Blades", "Celebrities on Thin Ice", "Cooler Than Ice: The Super-Sexy Costumes of Skating", "Arnett & Poehler: A Family Affair", "20 Questions with Scott Hamilton", "Hector: Portrait of a Psychofan", deleted scenes, a gag reel, alternate takes, a music video and more. Please visit http://www.bladesofglorymovie.com for more information.