Sunday, June 17, 2007

Weekend Box Office: Fantastic Four Outperforms

There was never any doubt that Fantastic Four: Rise of the Silver Surfer would land in the #1 spot this weekend; there was a surprise, however, in the amount of money the mediocre comic book movie made. Analysts had it pegged at $50 million or below (the previous film opened to $56 million two years ago), mainly because the first movie was so incredibly bad and the previews for this one didn't make it look much better. Instead, Fantastic Four: Rise of the Silver Surfer opened to an outstanding $57.4 million based on estimates, which equates to over $14,000 earned per theater.

I don't know what to think about this one. I wanted this movie to crash and burn, and I definitely do not want to see another Fantastic Four movie made (Marvel is already planning on doing a Silver Surfer movie, which could be bad enough - he wasn't exactly the most dynamic of characters). The first movie really was God-awful, but I found some entertainment value in its sequel, if only for the fact that I had such low expectations going in (read my Fantastic Four movie review here).

One I'm more disappointed about it the poor reception Nancy Drew received. The kid-oriented film earned only $9 million, which is a shame considering the movie is based on one of the most popular mystery series ever. Marketing is to blame for failing to build more hype and excitement for this one; the movie received decent enough reviews, but no one decided to show up to watch it. If done right, they really could have expanded the audience beyond the pre-teen girl audience... even I used to like Nancy Drew, when she was in the Hardy Boys/Nancy Drew Super Mysteries (hint hint).

The rest of the movies do about as expected, and the only other thing to note is that Knocked Up surpassed Pirates of the Caribbean: At World's End for the first time.

No comments: